Press Releases
Alcal® Specialty Contracting, Inc. Earns Diamond Certified®
Scores Highest in Quality in Local Service Company Cust
omer Satisfaction Study (For Immediate Release, July 31, 2014)
Alcal Specialty Contracting, Inc., a California insulation contractor, has just been awarded the
prestigious Diamond Certified symbol after being rated highest in quality in a customer
satisfaction rating performed by American Ratings Corporation. Alcal’s Home Services division
(www.AlcalHome.com) installs insulation, radiant barrier and garage door products in existing
homes and focuses on providing high levels of customer service, excellent products, and
professional installation at excellent price points. A member of the Pacific Coast Building
Products family of companies, Alcal has been in business over 40 years and is run like a family
business because it is one.
In order to earn Diamond Certified, a local service company must apply to be rated by American
Ratings Corporation (ARC) and pass each step of its twelve-step rating and certification process.
ARC pulls a random sample of past customers from the applicant company’s files and surveys
over 150 customers by telephone. Not only do the customers rate the applicant company on a 1
to 10 scale for quality, but also they indicate their willingness to return or refer other consumers to
the company. Most companies can’t pass the rating because a customer satisfaction survey
score of greater than 90 on a 100 scale is required. In addition, ARC verifies liability and workers’
score of greater than 90 on a 100 scale is required. In addition, ARC verifies liability and workers’
compensation insurance, state license status, complaint status, business practices, financial
stability and legal judgment status. Ongoing customer satisfaction surveys are conducted to
ensure each Diamond Certified Company is maintaining its high customer satisfaction.
“Our entire team at Alcal Specialty Contracting, Inc. is pleased to earn this prestigious award.
And, it is especially gratifying because it’s based on our customers’ perception of our quality,”
said Greg Sutliff, Home Services Division Manager of Alcal Specialty Contracting, Inc. “I have
been rating local service companies for the past 20 years and I’m always impressed at how
certain organizations are so focused on satisfying their customers. Alcal Specialty Contracting,
Inc. is one of those special companies,” said Jim Stein, founder and CEO of American Ratings
Corporation.
